How much will the 2022 Golf R cost?
There was a time when nobody wanted to get into golf. The thought of paying for something you have no control over was scary enough. But once you saw that this is the price, you thought, “why am I paying so much money for golf?”. While that thought may have been a bit naive though. It still demonstrated an understanding of the value of a game. For many, with golf costing more than £150,000, a game is more a luxury than a necessity. I challenge you to state how much you’d pay to play golf.
I’m not sure if the game required that much time to learn. So I would expect that to be not a lot. I think it is fair to assume that time is within this area. However, time and equipment are expensive and thus I would imagine that this might be off-putting. I think the market is starting to see a healthier return on investment from game enthusiasts because the barrier is slowly being removed, namely better courses and equipment. I think the price is rising quite rapidly, what differentiates the industry is the cost of equipment.
If you have seen the video this information comes to life and it truly does make sense that the equipment is an expensive component. I think the average price will in fact be far lower than that. Nonetheless, I would hazard a guess that our major competitors are also the same price. The so-called “prices” should be on the market somewhere, therefore it is in your hands to decide how much you want to pay. The issue of the attitude towards price also has to be considered. Prices typically differentiate who is going to pay because the golf industry depends on continued tours and money.
If I’m being honest
A lot of the thing is a moving target. As you read it I am hesitant on what the impact is going to be, as we get on board at the end of the tour and the equipment really is useless without time. The decision must be put into consideration, however, I would hope that we start to see a greater element of affordability between the golfers. Where on earth the game is really popular and perfect in that someone who has enough time to play golf just isn’t in the league with the other options.
But money is money, and if you don’t want to spend the cash, then you don’t play golf. Whilst it is debatable it must be clear that what is needed from the tour is regularity and coverage. I would have more question marks on the uniform as designers have to consider non-obvious spikes for maintenance of their gear. However, you can only view things through a glass eye. While money is no excuse, why shouldn’t the tour change and show that they are not the biggest spenders in the golf industry?
I would expect a set of Adidas golf clogs or golf shoes to be worth that much. But thankfully manufacturers do know that people will pay for quality and provenance. It all comes back to education and pricing is evolving. It’s only a good thing if we get to a tipping point where quality moves up, and therefore the cost of marketing goes down.